【北京，2023年】中国互联网巨头百度近日公布了其2023年度财务报告，显示出强劲的增长势头。据财报显示，百度在2023年全年实现了净利润的大幅提升，达到了287亿元人民币，相较于前一年增长了39%。与此同时，公司全年总营收也达到1345.98亿元，显示出百度在核心业务和新兴领域的双重成功。
第四季度，百度的营收同样表现出色，录得349.51亿元，同比增长44%，净利润达到77.55亿元，增长幅度超过了全年平均水平。这一成绩的取得，得益于百度在人工智能（AI）领域的深度布局和技术创新。百度创始人、董事长兼CEO李彦宏在评价公司业绩时表示，2023年是百度在AI技术发展和商业应用上取得突破的一年，尤其是文心大模型与文心一言的迭代和重构，为公司的产品和服务注入了新的活力。
李彦宏强调，百度将继续加大对生成式AI和基础模型的投入，以期构建新的增长引擎，推动公司的持续健康发展。这一战略表明，百度将继续立足技术创新，以AI为驱动，巩固和拓展其在互联网行业的领先地位。
百度的这份财报不仅反映了公司在经济环境的波动中展现出的业务韧性，也揭示了AI技术作为新动力的潜力。随着AI技术的不断成熟，百度有望在未来的市场竞争中实现更大的突破，为全球互联网行业树立新的标杆。
英语如下：
**News Title:** “Baidu’s 2023 Net Profits Surge 39%, with AI Business Fueling Robust Growth”
**Keywords:** Baidu’s substantial profit growth, AI growth engine, Robin Li’s future outlook
**News Content:** **Beijing, 2023** – Chinese internet giant Baidu recently released its annual financial report for 2023, showcasing a strong growth trajectory. According to the report, Baidu’s net profits for the year climbed significantly to 287 billion RMB, representing a 39% increase from the previous year. Simultaneously, the company’s total revenue for the year reached 1345.98 billion RMB, demonstrating success in both its core business and emerging sectors.
In the fourth quarter, Baidu’s revenue also excelled, recording 349.51 billion RMB, an impressive 44% year-on-year growth, with net profits amounting to 77.55 billion RMB, above the annual average growth rate. This achievement is attributed to the company’s deep foray into artificial intelligence (AI) and technological innovations. Baidu’s founder, Chairman, and CEO Robin Li, commenting on the company’s performance, stated that 2023 was a breakthrough year for Baidu in AI technology development and commercial applications, particularly with the evolution and reconfiguration of its Ernie large language model and Ernie Yan.
Li emphasized that Baidu will further invest in generative AI and foundational models to create new growth engines and sustain the company’s healthy development. This strategy underscores Baidu’s commitment to technological innovation, with AI as the driving force, reinforcing and expanding its leading position in the internet industry.
The company’s financial report not only exhibits its resilience amid economic fluctuations but also highlights the potential of AI technology as a new driver of growth. As AI technology matures, Baidu is poised to make even greater strides in future market competition, setting new benchmarks for the global internet industry.
【来源】https://baijiahao.baidu.com/s?id=1792134271536959258