Changan Auto Sets Ambitious 2024 New Energy Vehicle SalesTarget of 750,000 Units
Beijing, China- September 3, 2023 – Changan Auto, one of China’s leading automotive manufacturers, has announced an ambitious target of selling750,000 new energy vehicles (NEVs) in 2024. The company revealed this goal during its recent earnings conference, outlining plans for its various brands and models.
Changan Auto is aggressively pursuing the burgeoning NEV market, with a diverse portfolio of brands including Changan Auchan, Deep Blue, Avatr, Changan Gravity, and Changan Kaicheng, alongside joint ventures like Changan Ford, Changan Mazda, and Jiangling.
Breakdown of Brand Targets:
- Changan Auchan: The brand aims to sell 250,000 NEVs in 2024. This will be achieved by leveraging existing models and introducing the E07, the first production vehicle to feature the SDA platform architecture.
- Deep Blue: Deep Blue is targeting 280,000 NEV sales for the year. The focus will beon two new models, the L07 and S05, launching in the second half of 2024. The Deep Blue S07 has already made its debut in Southeast Asia, Mexico, and the Middle East and Africa.
- Avatr: Avatr aims to sell90,000 NEVs in 2024. The second half of the year will see the launch of the Avatr 11/12 extended-range versions, as well as the Avatr 07.
Strategic Focus on Innovation and Expansion:
ChanganAuto’s ambitious targets reflect its commitment to innovation and expansion in the NEV market. The company is actively investing in research and development, focusing on advanced technologies like battery electric vehicles (BEVs), plug-in hybrid electric vehicles (PHEVs), and hydrogen fuel cell vehicles.
Furthermore, Changan Auto is expandingits global reach, with plans to enter new markets and strengthen its presence in existing ones. The company is leveraging its strong brand recognition and technological capabilities to compete effectively in a rapidly evolving automotive landscape.
Challenges and Opportunities:
While Changan Auto’s ambitious goals are commendable, the company faces several challenges. TheNEV market is highly competitive, with established players like Tesla and BYD, along with numerous new entrants.
However, the Chinese government’s strong support for the NEV industry and the increasing consumer demand for electric vehicles present significant opportunities for Changan Auto. The company’s focus on innovation, product diversification, andglobal expansion positions it well to capitalize on these opportunities and achieve its ambitious sales targets.
Conclusion:
Changan Auto’s 2024 NEV sales target of 750,000 units demonstrates its commitment to becoming a leading player in the rapidly growing electric vehicle market. The company’s diverse brand portfolio, strategic focus on innovation, and expansion plans position it well to achieve its goals and navigate the challenges and opportunities of the evolving automotive landscape.
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