Take-Two Interactive，作为《GTA》系列和《荒野大镖客》系列游戏的发行商，其首席执行官斯特劳斯・泽尼克（Strauss Zelnick）近日在接受Tech4Gamers采访时表示，他们不希望在游戏发布的第一天就加入微软的Xbox Game Pass（XGP）订阅服务。泽尼克指出，对于像《使命召唤》这样的大型游戏加入XGP确实能够提升销量，但这只能持续一段时间。因此，这一因素不足以吸引Take-Two考虑将新游戏作为首发平台加入XGP。
Take-Two方面同时澄清，这并不意味着公司不支持XGP订阅服务。公司对于自己的经典游戏进入这些服务感到乐意，但不想让新的游戏加入XGP，因为这会“不利于业务”。
此外，微软前高级公关经理Brad Hilderbrand在5月在其领英主页发表长文，提到微软游戏部门当前应该“削减开支”，并认为Xbox Game Pass可能无法持续或盈利，除非向世界上所有的大型游戏敞开怀抱，例如《使命召唤》或预定明年发布的《GTA 6》。
尽管如此，Take-Two对于XGP的态度显示了他们对游戏发行策略的谨慎考虑。他们可能更倾向于传统的全价发行模式，以确保新游戏能够获得最大的初始收益。然而，随着订阅服务模式的普及和用户习惯的改变，未来Take-Two是否会改变这一策略，值得业界关注。
英语如下：
News Title: “Take-Two CEO Questions Impact of XGP on New Game Launches”
Keywords: Take-Two, XGP, Unreasonableness
News Content:
Take-Two Interactive, as the publisher of the Grand Theft Auto (GTA) and Red Dead series, has seen its CEO, Strauss Zelnick, recently express concerns about joining Microsoft’s Xbox Game Pass (XGP) subscription service on the day of a game’s launch during an interview with Tech4Gamers. Zelnick points out that while the addition of major games like Call of Duty to XGP can indeed boost sales, this effect is only temporary. Therefore, this factor is not enough to sway Take-Two into considering adding new games as a launch platform to XGP.
Take-Two has also clarified that this does not mean the company is opposed to the XGP subscription service. The company is happy for its classic games to enter such services, but it does not want new games to join XGP, as it would “unfairly disadvantage the business.”
Furthermore, Brad Hilderbrand, a former senior PR manager at Microsoft, published a lengthy post on his LinkedIn page in May, suggesting that Microsoft’s gaming division should “cut costs” and expressing doubts about whether Xbox Game Pass could sustainably or profitably continue without opening its doors to all major games, such as Call of Duty or the upcoming GTA 6 scheduled for next year.
Despite this, Take-Two’s stance on XGP reflects a cautious approach to game distribution strategies. The company may prefer the traditional full-price release model to ensure new games can generate the maximum initial revenue. However, as subscription service models become more prevalent and user habits evolve, it will be interesting for the industry to see if Take-Two will change its strategy in the future.
【来源】https://www.ithome.com/0/787/543.htm
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