在人工智能技术的推动下，企业数字化转型的步伐不断加速。近期，字节跳动自主研发的豆包大模型，其日均Tokens使用量已突破5000亿大关，平均每家企业客户日均Tokens使用量较5月15日模型发布时期增长了惊人的22倍。这一数据不仅反映了豆包大模型在市场上的强劲增长势头，也凸显了其在推动企业数字化转型方面的重要作用。
作为国内首批通过算法备案的大模型之一，豆包大模型由字节跳动自研，原名“云雀”。其自发布之初便主打使用量大、应用场景丰富，目前通过字节跳动旗下的云服务平台火山引擎，面向企业提供服务。豆包大模型在字节内部的广泛应用，覆盖了协同办公、数据分析、文案创作、辅助编程、内容审核、客服、游戏NPC、角色对话、教育等多领域，展现了其强大的应用潜力和广泛的应用场景。
### 外部市场拓展，形成多元生态联盟
豆包大模型的外部市场同样表现亮眼。据统计，豆包大模型的外部客户已覆盖手机、汽车、金融、消费、互娱等30多个行业，并与OPPO、vivo、荣耀、小米、三星、华硕等知名终端厂商，以及吉利汽车、长城汽车、捷途汽车、赛力斯、智己汽车等20余家汽车厂商，分别成立了智能终端大模型联盟和汽车大模型生态联盟。这一系列合作不仅加速了豆包大模型在各行业中的应用推广，也构建了更加紧密的产业生态链。
### 模型家族升级，技术创新引领未来
为适应不断变化的市场需求和技术发展趋势，豆包模型家族进行了全面升级。升级后的豆包·文生图模型具备了更精准的中英文长文本理解能力，能够生成与文本高度一致的高质量图片；豆包·语音合成模型则在升级后实现了智能识别文本情绪，并对语速、语调进行动态调整，使其情绪表达更加饱满。此外，豆包模型家族新增了豆包·图生图模型，该模型基于文生图模型打造，能够高度还原人物特征，实现50多种风格场景的自由转换，并提供多种富有创意的延展编辑。
### 价格亲民，助力企业AI转型
在价格方面，豆包主力模型的推理输入价格仅为0.0008元/千Tokens，相比行业平均水平便宜了99.3%，这一亲民的价格使得豆包大模型的普及度大幅提升。火山引擎总裁谭待表示，大模型的超低定价，得益于火山引擎通过技术手段实现了大模型推理成本的优化，让企业AI转型的试错成本降至最低，加速了大模型的应用落地。
### 结语
豆包大模型的快速成长和广泛的应用，不仅展现了人工智能技术在推动企业数字化转型中的巨大潜力，也为构建智能经济生态、加速技术创新和应用普及提供了重要支撑。随着豆包模型家族的不断升级和火山引擎服务的持续优化，我们有理由期待豆包大模型在未来的市场中展现出更加耀眼的光芒，为企业数字化转型注入更多活力。
英语如下：
### Daily Token Usage of Doubao Giant Model Surpasses 500 Billion, Wide Application Scenarios and Exponential Enterprise Customer Growth
Driven by advancements in artificial intelligence technology, the pace of corporate digital transformation is accelerating. Recently, the self-developed Doubao Giant Model by ByteDance has seen its daily average Token usage surpass the 500 billion mark, with the average daily Token usage per enterprise customer growing an astounding 22 times compared to the period when the model was launched on May 15. This data not only reflects the strong growth momentum of the Doubao Giant Model in the market, but also highlights its pivotal role in driving corporate digital transformation.
As one of the first large models in China to have its algorithms registered, Doubao Giant Model, originally named “Yunque,” is developed by ByteDance. Its primary focus is on large-scale usage and a broad range of application scenarios. Currently, it is offered to businesses through ByteDance’s cloud service platform, Volcano Engine. The extensive use of the Doubao Giant Model within ByteDance spans various fields such as collaborative work, data analysis, content creation, programming assistance, content review, customer service, game NPCs, character dialogue, education, and more, showcasing its vast potential and wide-ranging applications.
### Expansion into External Markets, Forming Diverse Ecosystem Alliances
The external market performance of the Doubao Giant Model is equally impressive. It has already penetrated into over 30 industries including mobile phones, automobiles, finance, consumption, and entertainment, and has partnered with leading consumer electronics manufacturers such as OPPO, vivo, Honor, Xiaomi, Samsung, Asus, as well as automotive giants like Geely, Great Wall, Jietu, SF Motors, and Li Auto, to form alliances in the realm of smart terminal large models and automotive large model ecosystems. These collaborations have not only expedited the application and promotion of the Doubao Giant Model across various industries, but have also fostered a more cohesive industrial ecosystem.
### Model Family Upgrade, Leading Innovation with Technological Advancements
In line with the evolving market demands and technological trends, the Doubao model family has undergone a comprehensive upgrade. The updated Doubao·Image Generation model now boasts more precise understanding of long Chinese and English texts, capable of generating high-quality images that closely match the text. The Doubao·Speech Synthesis model has been enhanced to intelligently recognize the emotional tone of text and dynamically adjust the speed and tone, making the emotional expression more vivid. Additionally, the Doubao model family now includes the Doubao·Image Generation model, which, based on the Image Generation model, can faithfully reproduce character features, enabling the free transformation of over 50 different styles and scenes, and offering a variety of creative extensions and editing options.
### Affordable Pricing, Facilitating Enterprise AI Transformation
In terms of pricing, the main model of Doubao is priced at just 0.0008 yuan per thousand Tokens, which is 99.3% cheaper than the industry average. This affordable pricing has significantly increased the model’s popularity. Volcano Engine President Tan Dai stated that the ultra-low pricing of large models is achieved through the optimization of large model inference costs by Volcano Engine, reducing the trial-and-error costs for enterprise AI transformation and accelerating the deployment of large models.
### Conclusion
The rapid growth and widespread application of the Doubao Giant Model not only demonstrate the immense potential of AI technology in driving corporate digital transformation, but also provide essential support for building an intelligent economic ecosystem and accelerating technological innovation and application dissemination. With ongoing upgrades to the Doubao model family and continuous optimization of Volcano Engine services, we anticipate that the Doubao Giant Model will shine even brighter in the market, injecting more vitality into the digital transformation of enterprises.
【来源】https://www.jiqizhixin.com/articles/2024-07-25-11
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