6月29日，知乎在第十届盐Club新知青年大会的舞台上，向公众展示了其在人工智能领域的最新成果——“知乎直答”。作为知乎年度行业先锋盛典的一部分，此次大会在北京751园区举行，知乎创始人、董事长兼CEO周源在演讲中宣布了这一创新AI搜索产品的发布。周源强调，“知乎直答”旨在通过大模型应用创新，为用户和创作者提供全新的生产力工具，推动提问的全新形态，助力每个人更好地“用提问发现世界”。
### “知乎直答”：AI搜索功能的正式产品化
知乎作为国内首批中文大模型研发企业之一，自2023年以来，已经推出了一系列基于大模型能力的AI产品。此次发布的“知乎直答”，是知乎在AI搜索领域的重要一步，标志着AI搜索功能的正式产品化。该产品拥有独立的域名和入口，已上线PC端，用户可以通过“zhida.ai”直接访问使用。其核心功能在于提供“简略”和“深入”两种答案生成结果，支持用户根据需求搜索内容或寻找特定领域的专家，进一步缩短了内容需求与优质回答之间的距离，提升了社区创作者及其内容的流通效果。
### 推动提问新形态，构建活跃社区
周源在演讲中指出，“知乎直答”不仅是一个AI搜索工具，更是一个连接用户与世界的创新平台。它通过AI技术，为用户提供更精准、更深入的答案，激发用户的提问热情，推动知识的发现与分享。同时，“知乎直答”旨在构建一个充满想象力、创造力、活力与生机的社区，鼓励每个人通过提问探索未知，发现世界的奥秘。
### 未来展望：技术与产品双驱动
知乎表示，“知乎直答”未来将同时采用“技术驱动”和“产品驱动”的模式，持续增强其功能与易用性，计划在App开发和多模态能力引入等方面取得进展，进一步深化与知乎社区的融合，探索对外合作的可能性。这一产品化战略的实施，将有助于知乎在AI领域持续创新，为用户提供更加丰富、高效的知识服务体验。
通过此次发布，“知乎直答”不仅展示了知乎在人工智能技术应用上的最新成果，也为用户和创作者提供了一个全新的工具，推动了知识分享与发现的边界。随着技术的不断进步与社区生态的持续优化，“知乎直答”有望在未来为更多人带来更深层次的探索与发现体验。
英语如下：
### Zhihu Launches AI Product “Zhihu Direct Answer” to Empower Exploration of New Knowledge
On June 29th, Zhihu unveiled its latest AI product, “Zhihu Direct Answer,” during its 10th Youth Club New Knowledge Summit. As part of its annual industry pioneer gala, the event was held at the 751 D-Park in Beijing. Zhihu’s founder, chairman, and CEO, Zhou Yuan, announced the launch of this innovative AI search tool in his speech. Zhou emphasized that “Zhihu Direct Answer” aims to provide users and content creators with a new productivity tool through the application of large model innovations, fostering a new form of questioning and empowering individuals to “discover the world through questions.”
### “Zhihu Direct Answer”: Formalization of AI Search Functionality
As one of China’s pioneering companies in the development of Chinese large models, Zhihu has been releasing a series of AI products based on large model capabilities since 2023. “Zhihu Direct Answer” represents a significant step for Zhihu in the AI search domain, marking the formalization of AI search functionality. This product features a dedicated domain and entry point, with a PC version already available. Users can access it directly through “zhida.ai.” Its core function offers “brief” and “detailed” answer generation options, enabling users to search for content or find experts in specific fields, thereby shortening the gap between content needs and high-quality answers, and enhancing the circulation of community creators’ content.
### Empowering New Questioning Forms and Building an Active Community
In his speech, Zhou highlighted that “Zhihu Direct Answer” is not just an AI search tool but also an innovative platform connecting users with the world. Through AI technology, it provides more accurate and in-depth answers, stimulating users’ curiosity and driving the discovery and sharing of knowledge. “Zhihu Direct Answer” aims to create a vibrant community filled with imagination, creativity, vitality, and vitality, encouraging everyone to explore the unknown through questioning and uncover the mysteries of the world.
### Future Outlook: Dual-Driven Strategy for Technology and Product Innovation
Zhihu plans to implement a dual strategy of “technology-driven” and “product-driven” for “Zhihu Direct Answer,” continuously enhancing its functionality and user-friendliness. The company is aiming to make progress in app development and the introduction of multimodal capabilities, further integrating with the Zhihu community and exploring opportunities for external collaborations. This productization strategy will enable Zhihu to continue innovating in AI, providing users with more diverse and efficient knowledge service experiences.
By launching “Zhihu Direct Answer,” Zhihu not only showcased its latest achievements in AI technology application but also provided users and creators with a new tool, expanding the boundaries of knowledge sharing and discovery. With the continuous advancement of technology and the ongoing optimization of community ecology, “Zhihu Direct Answer” is poised to offer users more profound exploration and discovery experiences in the future.
【来源】https://finance.sina.com.cn/jjxw/2024-06-29/doc-incakyek5082675.shtml?cre=tianyi&mod=pchp&loc=22&r=0&rfunc=61&tj=cxvertical_pc_hp&tr=12
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