上海电影集团（简称“上影集团”）近日宣布，正式涉足AI影视领域，启动了一项旨在推动中国动画学派创新发展的大模型训练项目，旨在加速打造“超级动画厂牌”的内容革新。这一重大举措标志着中国电影业在科技与艺术融合道路上迈出了坚实的一步。
上影集团董事长、上影股份董事长王健儿在发布会上阐述了“iNEW新战略”，该战略的核心是“iPAi星球计划”（iPAi，意为IP+AI）。这一计划将通过人工智能技术与知识产权（IP）的深度融合，推动影视内容的创新与升级。同时，王健儿还强调了网络数智化的升级，以适应数字化时代的观影需求，实现业务流程的智能化。
“iNEW新战略”还包括扩张一体化的愿景，意味着上影集团将在内容创作、制作、发行等环节进行更深层次的整合，提升整体运营效率。最后，生态全球化是该战略的另一重要组成部分，旨在将中国动画的影响力扩展到全球，打造具有国际影响力的电影生态。
此次上影集团的AI影视布局，不仅展示了其在技术创新上的决心，也预示着中国动画学派将迎来新的发展机遇，有望在全球范围内引发广泛关注和深远影响。随着科技的不断进步，中国电影产业正以前所未有的速度和力度，探索艺术与科技的边界，为观众带来更为丰富和多元的观影体验。
英语如下：
**News Title:** “Shanghai Film Group Leads Innovation with AI Animation Academy: Forging a ‘Super Animation Brand’ in China”
**Keywords:** Shanghai Film, AI Cinema, Animation School
**News Content:**
**Title:** Shanghai Film Group Launches New Era in AI Cinema, Unveiling Large-Scale Model Training for Chinese Animation School
The Shanghai Film Group (referred to as “Shanghai Film Group”) recently announced its entry into the AI cinema domain with the initiation of a large-scale model training project aimed at fostering innovation and development within the Chinese Animation School. This move signifies a significant step forward in the integration of technology and art in China’s film industry.
At the launch event, Shanghai Film Group Chairman and Shanghai Film Co. Ltd. Chairman Wang Jian’ai presented the “iNEW Strategy,” which revolves around the “iPAi Planet Initiative” (iPAi, standing for IP+AI). This initiative seeks to drive innovation and upgrading of film content through the deep integration of artificial intelligence technology with intellectual property (IP). Wang also emphasized the importance of upgrading digital intelligence to adapt to the changing viewing needs in the digital age, enabling the智能化 of business processes.
The “iNEW Strategy” also envisions an expanded integration, with Shanghai Film Group aiming for a more profound integration across content creation, production, and distribution, thereby enhancing overall operational efficiency. Furthermore, the strategy underscores the importance of globalizing the ecosystem, with the goal of extending the influence of Chinese animation worldwide and establishing a globally impactful film ecosystem.
Shanghai Film Group’s foray into AI cinema not only demonstrates its commitment to technological innovation but also signals new opportunities for the development of the Chinese Animation School, potentially attracting significant global attention and influence. As technology advances, China’s film industry is exploring the boundaries of art and technology at an unprecedented pace, offering audiences a more diverse and enriched cinematic experience.
【来源】https://36kr.com/p/2669511501278465
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