近日，苹果产品营销总监在一次采访中自豪地宣称，Mac已成为全球最佳的AI个人电脑产品，预计今年苹果将在AI领域带来更多创新。他表示，自从2020年苹果推出首款M系列芯片M1，公司的AI战略就已经悄然展开。M1芯片内置的神经网络引擎，为实现操作生成式AI的架构设计奠定了基础。
尽管目前苹果尚未推出类似大语言模型的生成式AI产品，但其Mac电脑已广泛运用AI技术，提升了用户体验。例如，Siri的语音识别功能、Live text实况文本的智能识别，以及在视频编辑和照片处理中对对象的精确提取，都彰显了苹果AI技术的威力。此外，视频会议中的人像模式背景虚化，也充分利用了AI的图像处理能力，为用户带来了专业级的视频通话体验。
据腾讯数码消息，苹果今年将继续深化AI在Mac产品线的应用，暗示未来将有更多人工智能相关的功能和产品面世。这一系列举措表明，苹果正逐步将AI技术融入其核心硬件，为用户打造更智能、更个性化的计算环境。
英语如下：
**News Title:** “Apple Executives Reveal: Mac at Forefront of AI Computer Revolution, More Innovation Expected This Year”
**Keywords:** Apple AI advancements, Mac chips, Generative AI
**News Content:**
### Apple Execs Hint: Mac Emerges as AI Pioneer, Promises More AI Progress in 2023
Recently, Apple’s Senior Director of Product Marketing disclosed in an interview that the Mac has become the world’s leading AI personal computer, with the company poised to introduce more AI innovations this year. He stated that since the launch of the first M-series chip, the M1, in 2020, Apple’s AI strategy has been quietly unfolding. The M1’s built-in neural engine laid the groundwork for architectural designs supporting generative AI.
While Apple has yet to introduce a generative AI product akin to large language models, its Mac computers extensively运用 AI technology to enhance user experiences. Features like Siri’s voice recognition, Live Text’s intelligent text recognition, and precise object extraction in video editing and photo processing demonstrate the prowess of Apple’s AI. Furthermore, the portrait mode background blur in video calls leverages AI’s image processing capabilities, delivering a professional-grade video calling experience.
According to Tencent Digital, Apple will deepen AI integration in its Mac product line this year, suggesting the imminent debut of more AI-centric features and products. These moves signal Apple’s gradual integration of AI technology into its core hardware, creating a smarter and more personalized computing environment for users.
【来源】https://new.qq.com/rain/a/20240428A01UYH00
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