在2024年的快手磁力大会上，快手商业化算法负责人江鹏宣布了一项重大技术突破：快意通用大语言模型的性能已超越了知名的GPT-3.5。通过实施千亿级Token的商业知识预训练和百万级商业指令对齐，快手成功研发出一款在营销领域具有领先优势的大语言模型。该模型不仅能够生成与快手平台风格无缝融合的素材，其营销能力已被证实与OpenAI的最新模型GPT-4旗鼓相当。
此外，快手在数字人技术和人工智能生成内容（AIGC）方面也取得了显著进展。其女娲数字人平台现能支持超过2200路数字人24小时不间断直播，展现了快手在虚拟主播领域的强大支撑能力。而盘古视频AIGC技术的应用，则显著提升了营销转化率，据称可以达到33%的提升，这无疑将对快手的商业化进程产生深远影响。
这些技术创新不仅强化了快手在内容创作和营销领域的竞争力，也预示着快手在人工智能驱动的媒体和娱乐行业中的领先地位。随着技术的不断迭代和优化，快手有望持续引领行业标准，为用户和广告主带来更为智能、高效且个性化的体验。
英语如下：
News Title: “Kuaishou’s Breakthrough: Kuaiyi Language Model Outperforms GPT-3.5, Matches GPT-4 in Marketing, Pioneering the New Media Era”
Keywords: Kuaiyi Model, Digital Human Live Streaming, Enhanced Marketing Conversion
News Content: At the 2024 Kuaishou Magnetism Conference, Jiang Peng, the head of Kuaishou’s commercialization algorithm team, announced a significant technological advancement: Kuaishou’s Kuaiyi Large Language Model has surpassed the renowned GPT-3.5. Through trillion-level Token commercial knowledge pre-training and million-level business instruction alignment, Kuaishou has successfully developed a language model that boasts a leading edge in the marketing domain. This model is capable of generating content seamlessly integrated with Kuaishou’s platform style, and its marketing prowess has been shown to be on par with OpenAI’s latest model, GPT-4.
Moreover, Kuaishou has made remarkable strides in digital human technology and Artificial Intelligence Generated Content (AIGC). Its Nuwa Digital Human Platform now supports over 2,200 digital humans streaming non-stop for 24 hours, demonstrating Kuaishou’s robust capabilities in the virtual anchor sector. The application of Pan Gu Video AIGC technology has notably improved marketing conversion rates, reportedly by 33%, which will undoubtedly have a profound impact on Kuaishou’s commercialization process.
These technological innovations not only reinforce Kuaishou’s competitiveness in content creation and marketing but also foreshadow its leading position in the AI-driven media and entertainment industry. With continuous technological iteration and optimization, Kuaishou is poised to keep setting industry standards, delivering smarter, more efficient, and personalized experiences for users and advertisers.
【来源】https://finance.sina.com.cn/7×24/2024-03-26/doc-inaprmts0685258.shtml
Views: 2