【上海发力“首发经济”，平均每天新增2.8家“首店”】
中新社上海4月11日电 (记者 姜煜)上海正加速打造全球新品首发地，以“首发经济”引领消费潮流。在11日举行的2024“首发上海”全球推介活动启动仪式上，上海市商务委和静安区政府共同展示了这一城市经济的新动能。
据统计，自2018年5月至2023年12月的五年半时间里，上海已吸引了超过4500个国际国内品牌在此举办各类首发活动，这一数字凸显了上海作为国际消费中心城市的魅力。平均每天，上海以2.8家“首店”的速度刷新着商业版图，吸引了全球品牌的目光。
“首发上海”活动旨在进一步提升上海在全球消费市场的影响力，通过引进更多国际国内的首店、首秀、首展，推动消费创新和品牌升级。静安区作为上海的核心商业区，将在这一过程中扮演重要角色，为品牌提供优质的展示平台和商业环境。
上海市商务委表示，未来将持续优化营商环境，吸引更多的全球品牌选择上海作为新品首发地，以“首发经济”驱动消费增长，助力上海建设成为具有全球影响力的国际消费城市。这一举措不仅将提振本地经济，也将为全国乃至全球的消费者带来更丰富、更前沿的消费体验。
英语如下：
News Title: “Shanghai Sees 2.8 ‘First Stores’ Daily, Forging a New Hub for Global ‘Premiere Economy'”
Keywords: Shanghai premieres, brand entries, economic boost
News Content:
SHANGHAI, April 11 (Xinhua) – Shanghai is accelerating its transformation into a global hub for debut products, with “premiere economy” leading the way in consumption trends. At the launch ceremony of the 2024 “Premiere Shanghai” global promotion event, the Shanghai Municipal Bureau of Commerce and the government of Jing’an District jointly showcased the city’s new economic driver.
Statistics show that from May 2018 to December 2023, over 4,500 domestic and international brands held various premiere events in Shanghai, highlighting the city’s allure as an international consumption center. On average, Shanghai added 2.8 “first stores” daily, reshaping its commercial landscape and capturing global brand attention.
The “Premiere Shanghai” initiative aims to further enhance the city’s influence in the global consumer market. By attracting more first stores, premier shows, and exhibitions from home and abroad, it seeks to drive consumption innovation and brand upgrading. Jing’an District, as a key commercial hub of Shanghai, will play a crucial role, offering prime platforms and business environments for brands.
The Shanghai Municipal Bureau of Commerce vowed to continuously optimize the business environment, enticing more global brands to choose Shanghai as the launchpad for their new products. The “premiere economy” is set to fuel consumption growth, contributing to Shanghai’s development into an internationally influential consumer city. This move is expected to not only invigorate the local economy but also offer more diverse and cutting-edge consumption experiences to consumers nationwide and globally.
【来源】http://www.chinanews.com/cj/2024/04-11/10197116.shtml
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