北京——中国互联网巨头百度近日公布了其2023年第四季度及全年的财务报告，显示公司净利润实现显著增长，凸显了其在人工智能领域的战略成效。据报告，百度2023年全年总营收达到1345.98亿元，净利润为287亿元，较上一年度增长39%，显示出强大的盈利能力。
第四季度，百度的营收进一步提升至349.51亿元，净利润达到77.55亿元，同比增长44%，显示出公司业务的强劲增长势头。这一业绩的提升主要得益于百度在人工智能领域的持续创新和投入，尤其是其文心大模型与文心一言的迭代升级，以及相关产品和服务的重构与商业化进程。
百度创始人、董事长兼CEO李彦宏在评论公司业绩时表示：“2023年对我们来说是标志性的一年，我们在AI技术的前沿取得了重大进展。文心大模型和文心一言的更新迭代，不仅提升了我们的技术竞争力，也为我们的产品和服务带来了新的生命力。同时，我们的核心业务展现了出色的韧性和健康的发展态势。”
展望未来，李彦宏强调，百度将继续加大在生成式AI和基础模型上的投入，致力于打造新的增长引擎，为公司的长期发展奠定坚实基础。这一战略表明，百度将继续依靠技术创新驱动，以AI为引领，推动公司业绩的持续增长。
英语如下：
**News Title:** “Baidu Reports 39% Surge in 2023 Net Profits, Driven by AI Growth”
**Keywords:** Baidu profits, AI growth, Robin Li’s outlook
**News Content:**
**Beijing** — Chinese internet giant Baidu recently released its financial report for the fourth quarter and full year of 2023, revealing substantial growth in net profits and underscoring the success of its AI-driven strategies. According to the report, Baidu’s total revenue for the year reached 1.34598 trillion yuan, with net profits amounting to 287 billion yuan, a 39% increase from the previous year, demonstrating robust profitability.
In the fourth quarter, Baidu’s revenues climbed to 349.51 billion yuan, and net profits hit 77.55 billion yuan, up 44% year on year, indicating strong growth momentum in the company’s operations. This growth was primarily fueled by Baidu’s ongoing innovation and investment in AI, particularly the iterative upgrades of its ERNIE large language model and ERNIE-ViL, as well as the reconfiguration and commercialization of related products and services.
Commenting on the company’s performance, Baidu’s founder, chairman, and CEO Robin Li said, “2023 was a landmark year for us, marked by significant advancements on the frontier of AI technology. The updates to ERNIE and ERNIE-ViL have not only strengthened our technological competitiveness but also injected new vitality into our products and services. Meanwhile, our core businesses have exhibited outstanding resilience and a healthy development trajectory.”
Looking ahead, Li emphasized that Baidu will continue to increase investments in generative AI and foundational models, striving to create new growth engines and lay a solid foundation for the company’s long-term development. This strategy signals Baidu’s continued reliance on technological innovation, with AI at the forefront, to drive sustained growth in its performance.
【来源】https://baijiahao.baidu.com/s?id=1792134271536959258
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