在2024年的快手磁力大会上，快手商业化算法负责人江鹏宣布了一个重大突破：快意通用大语言模型在技术上已超越了知名的GPT-3.5。江鹏表示，通过进行千亿级Token的商业知识预训练和百万级商业指令对齐，快手成功研发出一款在营销领域与GPT-4匹敌的大语言模型。这一创新模型能够精准地生成符合快手平台特色的营销素材，显示出快手在人工智能驱动的个性化营销上的强大实力。
此外，快手在数字人技术和视频生成方面也取得了显著进展。其女娲数字人平台目前能够支持超过2200路数字人全天候不间断直播，这不仅提升了内容的丰富度，也增强了用户的互动体验。另一方面，盘古视频AIGC技术的应用，被证实能够将营销转化率提升33%，这无疑为快手的商业化进程注入了新的活力。
这些技术进步凸显了快手在融合人工智能与社交媒体营销方面的领先地位，同时也展示了其致力于提升用户体验和商业效率的决心。随着快手在大语言模型、数字人和AIGC技术上的不断探索，我们有理由期待其在未来的媒体与营销领域创造更多可能。
英语如下：
News Title: “Kuaishou’s Breakthrough: The Kuaiyi Language Model Outperforms GPT-3.5, Matching GPT-4 in Marketing Power”
Keywords: Kuaiyi Model, Digital Human Live Streaming, AIGC Transformation
News Content: At the 2024 Kuaishou Magnetism Conference, Jiang Peng, the head of Kuaishou’s commercialization algorithm, announced a major breakthrough: the Kuaiyi Large Language Model has technically surpassed the well-known GPT-3.5. Jiang Peng revealed that through pre-training with trillion-level commercial knowledge tokens and alignment with millions of commercial instructions, Kuaishou has successfully developed a language model that rivals GPT-4 in the marketing domain. This innovative model can precisely generate marketing materials tailored to the Kuaishou platform, showcasing the company’s strong capabilities in AI-driven personalized marketing.
Moreover, Kuaishou has made significant strides in digital human technology and video generation. Its Nuwa Digital Human Platform currently supports over 2,200 digital humans in 24/7 non-stop live streaming, enriching content offerings and enhancing user interaction. On the other hand, the Pangu Video AIGC technology has been proven to increase marketing conversion rates by 33%, injecting fresh vitality into Kuaishou’s commercialization process.
These technological advancements highlight Kuaishou’s leading position in integrating AI with social media marketing and demonstrate its commitment to enhancing user experience and commercial efficiency. With ongoing explorations in large language models, digital humans, and AIGC technology, Kuaishou is poised to create even more possibilities in the future of media and marketing.
【来源】https://finance.sina.com.cn/7×24/2024-03-26/doc-inaprmts0685258.shtml
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