随着新媒体的快速发展，短视频和微短剧逐渐成为观众新的娱乐选择。在这样的背景下，曾经以横屏剧拍摄闻名的浙江横店影视城也开始积极适应这一潮流，不少从业者如导演张莫贤也在尝试从横屏转向竖屏的创作。
在横店的一处微短剧拍摄基地，张莫贤导演正在执导一部新的竖屏剧。他笑着调侃道，“监视器是以前拍广告、拍长剧时候用的，上面显示的字符还是横版，得歪着脑袋看。”这一幕生动地反映了横店影视产业正在经历的转型。
微短剧，通常在社交媒体和短视频平台上播出，以其短小精悍、节奏紧凑的特点，受到了年轻人的喜爱。为了迎合这一市场需求，横店影视城的不少工作室和制作团队已经开始探索微短剧的制作模式。
这一转型不仅对横店的影视制作提出了新的挑战，也对导演、编剧等从业者提出了更高的要求。他们需要在短时间内讲述完整的故事，同时还要考虑到手机屏幕的观看习惯。
然而，挑战与机遇并存。微短剧的制作成本相对较低，且传播速度快，对于想要快速积累作品、拓展观众群体的影视人来说，是一个不错的选择。
横店影视城的这一变化，也折射出了整个影视行业的变革趋势。在未来的日子里，我们或许会看到更多横店“竖店”的身影，以及更多优秀的微短剧作品。
英文翻译内容：
Title: Transforming Hengdian into “Vertical Studios”: Challenges and Opportunities in the Micro-drama Era
Keywords: Hengdian World Studios, micro-dramas, transition in film and television production
News content:
As new media platforms rapidly evolve, micro-dramas and short videos have become the new entertainment choice for many viewers. In response to this trend, Hengdian World Studios, known for its horizontal screen productions, is embracing the shift towards vertical content. Directors like Zhang Mo Xian, who has nearly 20 years of experience in horizontal screen productions, are now experimenting with creating vertical content.
At a micro-drama filming base in Hengdian, Zhang Mo Xian joked, “The monitor is from the days of shooting ads and long dramas, and the characters displayed are still horizontal, so I have to tilt my head to watch.” This scene vividly reflects the transformation underway in Hengdian’s film and television industry.
Micro-dramas, typically broadcast on social media and short video platforms, have gained popularity among young audiences for their brevity, compact storytelling, and fast pace. To meet this market demand, many studios and production teams in Hengdian are exploring the production model for micro-dramas.
This transition not only poses new challenges to the film and television production in Hengdian but also requires higher standards from directors, screenwriters, and other industry professionals. They need to tell complete stories within a short timeframe and consider the viewing habits of mobile screens.
However, challenges often come with opportunities. The lower production costs and faster dissemination speed of micro-dramas are attractive to those looking to quickly build a portfolio and expand their audience base in the film and television industry.
The changes happening in Hengdian reflect the broader trends of transformation in the industry. In the coming days, we may see more “vertical studios” in Hengdian and more outstanding micro-drama works.
【来源】http://www.chinanews.com/sh/2024/03-15/10180925.shtml
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