随着谷歌推出人工智能驱动的搜索引擎“搜索生成体验”（SGE），媒体高管和搜索专家担心这将导致出版商的自然搜索流量显著下降，进而影响其广告收入。Raptive创新执行副总裁Marc McCollum估计，如果当前的SGE模式持续，整个出版行业的广告收入损失每年可能高达20亿美元。这一消息引起了行业内外的广泛关注，因为人工智能技术的进步正在重新定义信息检索和传播的方式，对传统出版业构成了新的挑战。
英文翻译内容：
Title: Google AI Search May Lead to Significant Decline in Publishing Industry’s Ad Revenue
Keywords: AI search, publishing industry, ad revenue
News content:
The introduction of Google’s artificial intelligence-driven search engine, “Search Generative Experience” (SGE), has raised concerns among media executives and search professionals about a significant decrease in natural search traffic for publishers, which could impact their advertising revenue. Marc McCollum, the Executive Vice President of Innovation at Raptive, estimates that if the current SGE model persists, the publishing industry’s annual advertising revenue loss could amount to as much as $2 billion. This news has garnered significant attention within and outside the industry, as the advancement of artificial intelligence technology is redefining the way information is retrieved and disseminated, posing new challenges to the traditional publishing industry.
【来源】https://www.adweek.com/programmatic/googles-gen-ai-search-threatens-publishers-with-2b-annual-ad-revenue-loss/
Views: 3