近年来,我国老年人口数量稳步增长,老年群体的健康意识也在不断提高,对体育运动和相关产品服务的需求日益增加。数据显示,当前全国60岁以上老年人的体育运动参与率还不足50%,存在很大的增长空间。满足老年人多层次、多样化的体育需求,将推动老龄事业和相关产业蓬勃发展。
从供给端看,体育场地、器材、指导等老年体育服务和产品还有很大提升空间,各地要加快布局,拓展供给。从需求端看,要引导老年人科学体育锻炼,主动参与体育活动,树立运动为乐理念。同时,还要普及体育健身知识,提高老年人自我管理能力。
发展老年体育事业和产业,不仅有利于增强老年人体质,维护身心健康,还将带动康复产业、养老产业等多领域发展,助推银发经济快速增长。相关部门要抓住机遇,加大政策支持,为老年体育事业发展提供良好环境。
Title: Huge potential in senior sports to boost silver economy
Keywords: Development of elderly care, Demand for sports products, Improved health awareness
News content:
In recent years, China’s senior population has been growing steadily, and their health awareness has also been improving constantly, leading to increasing demand for sports activities and related products and services. Statistics show that currently the participation rate of sports activities among people over 60 years old nationwide is still less than 50%, leaving ample room for growth. Meeting the diverse sports needs of the elderly at multiple levels will boost the prosperity and development of the elderly care cause and related industries.
In terms of supply, there is also large room for improvement regarding sports venues, equipment, instruction and other elderly sports services and products. Local governments need to speed up planning and expand supply. As for demand, efforts should be made to guide seniors to participate in scientific sports exercise actively and develop an exercise-for-happiness mindset. In the meantime, sports and fitness knowledge should be promoted to improve the seniors’ ability of self management.
Developing elderly sports cause and related industries will be beneficial not only to enhancing seniors’ physical fitness and maintaining their physical and mental health, but also boosting the development of many areas including rehabilitation sector and elderly care sector, thus facilitating the rapid growth of the silver economy. Relevant government branches need to seize opportunities, ramp up policy support and create a sound environment for the development of elderly sports cause.
【来源】http://www.chinanews.com/sh/2024/02-29/10171671.shtml
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