根据SensorTower最新报告指出，2023年全球非游戏移动应用收入仍稳步增长，达到531亿美元，预计2024年收入将达到612亿美元。其中，80款应用年度内购收入超过1亿美元，数量比上年增长23%。值得注意的是，AI应用迎来了爆发式增长，活跃AI应用数量激增近160%，超过2000款。与此同时，AI应用年度下载量和收入分别上涨60%和70%，超过21亿次和17亿美元。
在应用商店内，诸如《Snapchat》、《Spotify》、《CapCut》、《PictureThis》和《GoodNovel》等应用的内购收入增长突出，首次突破1亿美元。这表明，AI应用不仅在数量上实现了快速增长，而且在收入上也取得了显著的成效。
这种爆发式的增长背后，一方面得益于人工智能技术的不断发展和创新，使得AI应用的功能和性能得到了极大的提升，吸引了越来越多的用户；另一方面，随着移动互联网的普及和用户消费观念的转变，用户对于付费应用的接受度逐渐提高，也为AI应用的收入增长提供了有力支撑。
Title: Explosive Growth of AI Apps Surpasses $1.7 Billion in Revenue
Keywords: AI apps, growth, revenue
News content:
According to the latest report from SensorTower, global non-gaming mobile app revenue has been steadily growing, reaching $53.1 billion in 2023 and is expected to reach $61.2 billion in 2024. Among them, 80 apps have achieved annual in-app purchases revenue of over $100 million, with a year-on-year increase of 23%. It is noteworthy that AI apps have experienced explosive growth, with the number of active AI apps surging by nearly 160% to exceed 2,000. At the same time, the annual downloads and revenue of AI apps have increased by 60% and 70% respectively, exceeding 210 million downloads and $1.7 billion in revenue.
Within app stores, apps such as Snapchat, Spotify, CapCut, PictureThis, and GoodNovel have seen significant growth in in-app purchases revenue for the first time, breaking the $100 million mark. This indicates that AI apps not only have achieved rapid growth in terms of numbers but also in revenue.
Behind this explosive growth, on one hand, the continuous development and innovation of artificial intelligence technology have greatly improved the functionality and performance of AI apps, attracting more and more users. On the other hand, with the popularization of mobile internet and the change in consumer mindset, users’ acceptance of paid apps has gradually increased, providing strong support for the revenue growth of AI apps.
【来源】https://sensortower-china.com/zh-CN/blog/state-of-mobile-app-market-outlook-2024-report-CN
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