根据SensorTower最新报告指出，2023年全球非游戏移动应用收入仍稳步增长，达到531亿美元，预计2024年收入将达到612亿美元。其中，80款应用年度内购收入超过1亿美元，数量比上年增长23%。引人注目的是，《Snapchat》、《Spotify》、《CapCut》、《PictureThis》、《GoodNovel》等应用在应用商店的内购收入增长突出，首次突破1亿美元。
同时，AI应用迎来了爆发式增长，活跃AI应用数量激增近160%，超过2000款。AI应用年度下载量和收入分别上涨60%和70%，超过21亿次和17亿美元。这一显著增长表明，人工智能技术正逐渐深入人们的日常生活，并为移动应用市场带来巨大商机。
随着人工智能技术的不断发展，AI应用在各个领域的应用范围不断扩大，从而吸引了大量用户下载和使用。此外，这些应用通过提供更为便捷和个性化的服务，进一步提高了用户粘性，推动了内购收入的增长。与此同时，各大应用开发商也在加大AI技术的研发投入，以推出更多具有创新性和竞争力的产品，抢占市场份额。
在未来的发展中，AI应用将继续保持快速增长态势，为移动应用市场带来更为广阔的发展空间。与此同时，AI技术在提高应用性能、优化用户体验方面的作用也将进一步凸显，有望推动整个移动应用行业的变革。
英文翻译：
Title: AI Apps Experience Explosive Growth, Generating Over $1.7 Billion in Revenue
Keywords: AI apps, growth, revenue
News content:
According to the latest report from SensorTower, global non-gaming mobile apps have seen steady growth in revenue, reaching $53.1 billion in 2023, with an expected $61.2 billion in 2024. Among them, 80 apps have generated over $100 million in in-app purchases annually, an increase of 23% year-on-year. Notably, apps such as Snapchat, Spotify, CapCut, PictureThis, and GoodNovel have stood out in terms of in-app purchase revenue, breaking the $100 million mark for the first time.
At the same time, AI apps have experienced exponential growth, with the number of active AI apps surging by nearly 160% to over 2,000. The annual downloads and revenue of AI apps have increased by 60% and 70% respectively, exceeding 210 million downloads and $1.7 billion in revenue. This significant growth indicates that artificial intelligence technology is increasingly integrating into people’s daily lives and bringing huge business opportunities to the mobile app market.
With the continuous development of artificial intelligence technology, the application scope of AI apps in various fields is expanding, attracting a large number of users to download and use them. Moreover, these apps provide more convenient and personalized services, further increasing user stickiness and driving revenue growth through in-app purchases. At the same time, major app developers are also increasing their investment in AI technology research and development to launch more innovative and competitive products, seize market share, and promote the transformation of the entire mobile app industry.
In the future, AI apps are expected to continue to grow rapidly, bringing a broader development space to the mobile app market. Meanwhile, the role of AI technology in improving app performance and optimizing user experience will also be further highlighted, potentially driving the transformation of the entire mobile app industry.
【来源】https://sensortower-china.com/zh-CN/blog/state-of-mobile-app-market-outlook-2024-report-CN
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