腾讯广告在2024腾讯智慧营销峰会上发布了一款名为“腾讯广告妙思”的一站式AI广告创意平台。该平台以腾讯混元大模型为基础，旨在提升广告主和优化师在创意制作、投放流程及广告审核等环节的效率。
据悉，腾讯广告妙思能够通过人工智能技术，快速生成创意广告内容，并根据广告投放效果自动调整和优化。这大大降低了广告制作的门槛，并提高了广告的投放效率。
此外，腾讯广告妙思还具备智能审核功能，能够自动检测广告内容是否符合平台规定，提高广告审核的效率和准确性。
With the release of the all-in-one AI advertising creative platform “Tencent Advertising MiaoSi” at the Tencent智慧营销 Summit 2024, Tencent Advertising aims to enhance the efficiency of advertisers and optimizers in creative production, delivery processes, and ad review.
It is reported that Tencent Advertising MiaoSi can generate creative ad content through artificial intelligence technology rapidly and automatically adjust and optimize based on the ad delivery performance. This significantly reduces the threshold for ad creation and improves the efficiency of ad delivery.
In addition, Tencent Advertising MiaoSi has a smart review function that can automatically detect whether the ad content complies with platform regulations, enhancing the efficiency and accuracy of ad review.
【来源】https://36kr.com/newsflashes/2598672223173504
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