据SensorTower最新报告指出，2023年全球非游戏移动应用收入达到531亿美元，预计2024年将增长至612亿美元。其中，有80款应用年度内购收入超过1亿美元，数量比上年增长23%。值得注意的是，《Snapchat》、《Spotify》、《CapCut》、《PictureThis》、《GoodNovel》等应用在应用商店的内购收入增长突出，首次突破1亿美元。
与此同时，AI应用迎来了爆发式增长。活跃AI应用数量激增近160%，超过2000款。AI应用的年度下载量和收入分别上涨60%和70%，超过21亿次和17亿美元。这一现象表明，AI应用正在成为移动应用市场的一股强大力量。
随着AI技术的不断发展，AI应用在各个领域的应用也越来越广泛。从日常生活中的人工智能助手，到工作中的智能分析工具，AI应用正在不断改变人们的生活和工作方式。预计未来，随着AI技术的进一步成熟，AI应用的市场规模将继续扩大，为移动应用市场带来更多的机遇和挑战。
英文标题：AI Applications Experience Explosive Growth, Generating Over $1.7 Billion in Revenue
英文关键词：AI applications, growth, revenue
英文新闻内容：
According to the latest report from SensorTower, global non-gaming mobile app revenue reached $53.1 billion in 2023 and is expected to increase to $61.2 billion in 2024. Among them, 80 apps have generated over $100 million in annual in-app purchases, with a year-on-year increase of 23%. It is worth noting that apps such as Snapchat, Spotify, CapCut, PictureThis, and GoodNovel have stood out in terms of in-app purchase revenue, breaking the $100 million mark for the first time.
At the same time, AI applications have experienced explosive growth. The number of active AI apps has surged by nearly 160%, exceeding 2,000. The annual downloads and revenue of AI apps have increased by 60% and 70% respectively, reaching over 210 million downloads and $1.7 billion in revenue. This phenomenon indicates that AI apps are becoming a powerful force in the mobile app market.
With the continuous development of AI technology, AI applications are being used in various fields more and more widely. From daily life assistants to work-related intelligent analysis tools, AI applications are constantly changing people’s lives and work methods. It is expected that with the further maturation of AI technology, the market scale of AI applications will continue to expand, bringing more opportunities and challenges to the mobile app market.
【来源】https://sensortower-china.com/zh-CN/blog/state-of-mobile-app-market-outlook-2024-report-CN
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