据SensorTower最新报告，2023年全球非游戏移动应用收入稳步增长，达到531亿美元，预计2024年收入将达到612亿美元。其中，AI应用年度下载量和内购收入分别上涨60%和70%。活跃AI应用数量激增近160%，超过2000款。
值得注意的是，80款应用年度内购收入超过1亿美元，数量比上年增长23%。《Snapchat》、《Spotify》、《CapCut》、《PictureThis》和《GoodNovel》等应用在内购收入方面表现突出，首次突破1亿美元。
AI应用的爆发式增长成为了市场的一大亮点。AI应用年度下载量和收入分别上涨60%和70%，超过21亿次和17亿美元。这一趋势表明，AI技术在移动应用领域的应用越来越广泛，受到了用户的广泛关注和喜爱。
随着AI技术的不断发展和普及，预计未来AI应用在非游戏移动应用市场中的占比将继续扩大，为用户提供更加丰富和个性化的体验。此外，更多企业和个人开发者将涌入AI应用领域，推动市场竞争和创新。
Title: AI-Powered Apps Lead Global Non-Game Mobile Market Growth
Keywords: AI apps, explosive growth, non-game mobile apps
News content:
According to the latest report from SensorTower, the global non-game mobile app revenue has been steadily growing, reaching $53.1 billion in 2023, and is expected to reach $61.2 billion in 2024. Among them, the annual downloads and in-app purchases of AI apps have increased by 60% and 70%, respectively. The number of active AI apps has surged nearly 160%, exceeding 2,000 titles.
It is worth noting that 80 apps have achieved annual in-app purchases exceeding $100 million, with a 23% increase in the number of apps compared to the previous year. Apps such as Snapchat, Spotify, CapCut, PictureThis, and GoodNovel have demonstrated outstanding performance in in-app purchases, breaking through the $100 million mark for the first time.
The explosive growth of AI apps has become a major highlight in the market. The annual downloads and revenue of AI apps have increased by 60% and 70%, respectively, exceeding 210 million downloads and $1.7 billion in revenue. This trend indicates that AI technology is increasingly being integrated into the mobile app domain, attracting widespread attention and favor from users.
With the continuous development and popularization of AI technology, it is expected that the proportion of AI apps in the non-game mobile market will continue to expand, providing users with more diverse and personalized experiences. In addition, more businesses and individual developers will enter the AI app field, driving market competition and innovation.
【来源】https://sensortower-china.com/zh-CN/blog/state-of-mobile-app-market-outlook-2024-report-CN
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