美国时尚潮流品牌Fossil近日宣布退出智能手表市场，将资源重新投入到传统腕表、珠宝和皮具等核心业务领域。Fossil一直是Wear OS智能手表的主要厂商，其退出无疑将在市场上留下巨大空白。
据悉，Fossil此次决策是在智能手表市场 recent years以来的巨大变化中做出的，公司认为在此领域投入精力不再具备战略意义。因此，Fossil group将重点投入到其自有品牌和授权品牌的传统腕表、珠宝和皮具设计、销售等领域。这也意味着，2021年推出的Gen 6将成为Fossil最后一款智能手表。对于那些热爱Fossil产品的消费者来说，这无疑是一个重要的信息。
尽管Fossil的决定可能会让一些人感到失望，但公司表示未来仍将继续为现有Wear OS手表提供更新。而这次调整，也让人们更加了解了Fossil的战略布局和市场洞察。
值得一提的是，Fossil在过去几年里一直陪伴着Wear OS的发展，并在CES展会上亮相。然而，本月早些时候的CES展会，却未能见到Fossil的身影。此外，Fossil原本预计在2023年推出的搭载高通骁龙W5 Plus平台的Gen 7智能手表，也并未如期到来。如今，我们终于明白，这一切的原因。
总的来说，Fossil的决定虽然令部分人感到失落，但也反映出公司在市场策略上的灵活变通和深度洞察。未来，Fossil将会以一种全新的姿态，继续在全球消费者的生活中扮演重要角色。
英语如下：
Fossil, a well-known American fashion and lifestyle brand, has recently announced that it will be pulling out of the smartwatch market and focusing on its core businesses such as traditional watches, jewelry, and leather goods. Fossil has been the main manufacturer for Wear OS smartwatches, but its departure is expected to leave a huge gap in the market.
It is reported that Fossil’s decision was made after the recent changes in the smartwatch market, and the company believes that investing in this area no longer has strategic significance. Therefore, Fossil Group will focus on its own brand and authorized brand’s traditional watches, jewelry, and leather goods design, sales, etc. This also means that the Gen 6, which was launched in 2021, will be Fossil’s last smartwatch. For consumers who love Fossil products, this is an important piece of information.
Although Fossil’s decision may be disappointing to some, the company has stated that they will continue to provide updates for their existing Wear OS watches. The latest adjustment also gives people a better understanding of Fossil’s strategic layout and market insights.
It is worth mentioning that Fossil has accompanied the development of Wear OS over the past few years and has appeared at the CES conference. However, the recent CES conference did not have any representation from Fossil. Additionally, the Gen 7 smartwatch, which was originally scheduled for a release in 2023 and powered by the Qualcomm Snapdragon W5 Plus platform, did not arrive as expected. Today, we finally understand why.
In summary, Fossil’s decision may cause some disappointment to some, but it also reflects the company’s flexibility and deep insight into the market strategy. In the future, Fossil will continue to play an important role in the lives of consumers worldwide with a new image.
【来源】https://www.ithome.com/0/747/683.htm
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