2023年第四季度，我国智能手机销量同比增长6.6%,连续10个季度同比下降后首次实现季度同比增长。在这一时期，苹果公司出货量同比下降9.0%,但仍以20.2%的市场份额蝉联第一。小米(16%)和华为(15.2%)紧随其后，而荣耀(10.6%)和华为(71.1%)分别增长了10.6%和71.1%。
在IDC公布报告后，市场调查机构Counterpoint Research也发布了2023年第4季度我国智能手机销量报告。报告显示，华为凭借自己的5G芯片卷土重来，继续吸引消费者，而小米和HONOR则保持两位数增长，表现强劲。苹果公司出货量虽然同比下降9.0%,但在第四季度仍以20.2%的市场份额蝉联第一，小米(16%)和华为(15.2%)紧随其后。
回顾2023年，中国智能手机销量同比下降1.4%,而2022年则同比下降13.9%,跌幅明显收窄。苹果以17.9%的份额排名第一，vivo(16.9%)和OPPO(16.2%)紧随其后。研究分析师Archie Zhang表示：华为的麒麟芯片组是该品牌增长的主要驱动力；小米和荣耀也采取了积极的策略，包括营销和分销策略，以促进销售。小米的小米14系列、荣耀的X50系列和荣耀100为其强劲增长作出了贡献。
展望2024年，Counterpoint Research预计中国智能手机市场将实现较低的个位数同比增长，时隔五年后重现增长。华为在2023年第四季度末推出的Nova 12系列手机有望继续提振其市场份额；迫于国内OEM厂商的压力，苹果公司在1月份进行了降价促销，从而抓住经济复苏的机会。此外，Counterpoint Research预计中国的OEM厂商还将专注于生成式人工智能、可折叠手机等创新外形设计以及先进的成像技术，以促进销售并扩大用户群。
英语如下：
Title: China’s Smartphone Sales Grow 6.6% in Q4 2023, with Huawei, Xiaomi, and Honor Emerging
Keywords: Smartphone sales growth, Huawei, Xiaomi
In the fourth quarter of 2023, China’s smartphone sales grew by 6.6% year-on-year, achieving quarterly year-on-year growth for the first time after ten consecutive quarters of year-on-year decline. During this period, Apple’s shipments declined by 9.0%, but still maintained its market share of 20.2% by ranking first. Xiaomi (16%) and Huawei (15.2%) followed closely, while Honor (10.6%) and Huawei (71.1%) saw their respective growth rates increase by 10.6% and 71.1% respectively.
After IDC released its report, the market research agency Counterpoint Research also published its report on China’s smartphone sales in the fourth quarter of 2023. The report showed that Huawei, with its 5G chips, made a comeback and continued to attract consumers, while Xiaomi and HONOR maintained double-digit growth and performed strongly. Although Apple’s shipments decreased by 9.0% year-on-year, it still ranked first with a market share of 20.2% in the fourth quarter, followed by Xiaomi (16%) and Huawei (15.2%).
Looking back at 2023, China’s smartphone sales decreased by 1.4% year-on-year, while in 2022 it decreased by 13.9%, narrowing the decline significantly. Apple ranked first with a market share of 17.9%, followed by vivo (16.9%) and OPPO (16.2%). Research analyst Archie Zhang said: “Huawei’s Kirin chipset is the main driver of the brand’s growth; Xiaomi and Honor have also adopted positive strategies, including marketing and distribution strategies, to promote sales. Xiaomi’s Mi 14 series, Honor’s X50 series, and Honor 100 have contributed to their strong growth.”
Looking ahead to 2024, Counterpoint Research expects China’s smartphone market to achieve low single-digit year-on-year growth, resuming growth after five years. Huawei’s Nova 12 series launched at the end of Q4 2023 is expected to continue boosting its market share; faced with pressure from domestic OEM manufacturers, Apple launched price promotions in January to seize the opportunity of economic recovery. In addition, Counterpoint Research expects Chinese OEM manufacturers will focus on innovative design features such as generated artificial intelligence, foldable phones, and advanced imaging technology to promote sales and expand user bases.
【来源】https://www.ithome.com/0/747/368.htm
Views: 26