在2024年腾讯智慧营销峰会上，腾讯广告正式发布了一款全新的AI广告创意平台——腾讯广告妙思。这一创新平台的发布，标志着腾讯广告在人工智能技术应用上的又一次重大突破，也为广告主和优化师提供了一个全新的、高效的广告制作和投放工具。
据了解，腾讯广告妙思是以腾讯混元大模型为基底的一站式AI广告创意平台。混元大模型是腾讯近期推出的一种基于大规模预训练的语言模型，能够理解和生成自然语言，具有强大的语义理解能力和创新性。通过这种先进的人工智能技术，腾讯广告妙思能够帮助广告主和优化师在创意制作、投放流程及广告审核等环节提升广告生产及投放效率。
腾讯广告妙思的发布，无疑将为广告行业带来一场革命性的变革。在未来，广告主和优化师将能够更加便捷、高效地完成广告创意的制作和投放，同时也将大大提升广告的吸引力和影响力，从而实现更高的广告效果和回报。
英语如下：
Title: Tencent Advertising Launches AI Creative Platform to Enhance Ad Serving Efficiency
Keywords: Tencent Advertising, Miasi Platform, AI Creative
Content: At the Tencent Smart Marketing Summit in 2024, Tencent Advertising officially launched a brand-new AI advertising creative platform – Tencent Advertising Miasi. The launch of this innovative platform marks another significant breakthrough for Tencent Advertising in the application of artificial intelligence technology and provides an entirely new and efficient tool for advertisers and optimizers.
It is understood that Tencent Advertising Miasi is a one-stop AI advertising creative platform based on Tencent’s recently launched Cosmic Language Model. The Cosmic Language Model is a large-scale pre-trained language model developed by Tencent that can understand and generate natural language with strong semantic understanding capabilities and innovation. By leveraging this advanced artificial intelligence technology, Tencent Advertising Miasi can help advertisers and optimizers improve the efficiency of advertising production and delivery in various aspects such as creative production, delivery processes, and advertising audits.
The launch of Tencent Advertising Miasi will undoubtedly bring a revolutionary change to the advertising industry. In the future, advertisers and optimizers will be able to create and deliver advertising ideas more conveniently and efficiently, while also significantly enhancing the appeal and impact of advertisements, thereby achieving higher advertising effectiveness and returns.
【来源】https://36kr.com/newsflashes/2598672223173504
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