中国智能手机品牌realme近日宣布，将其2024年定义为“品牌焕新之年”，并推出了新的口号“Make it real”。realme的CEO兼创始人李炳忠在1月3日发布的一篇长文中透露，该公司将在全球范围内将品牌精神重新诠释为“Make it real”，并将用户放在更中心的位置。
为了展现这一新理念，realme对品牌Logo进行了调整，使其更加简洁、国际化。李炳忠表示，realme的目标是成为“更懂年轻人的科技品牌”。
在产品力方面，realme将践行“精品战略”，在中国市场聚焦两大产品线：GT系列作为“性能王者”，数字系列作为“中端颠覆者”。在科技力方面，realme将关注年轻人的场景需求，打造性能、影像、外观三大优势赛道，通过领先技术的快速下放，增强产品竞争力。
此外，realme计划在2024年与超过30家的国际一线技术合作方联合开发“尖点”创新技术，大幅提升研发投入和科研人才规模。在品牌力方面，realme将深入挖掘年轻群体的需求，打造可参与、可共创的品牌体验。
realme副总裁、全球营销总裁、中国区总裁徐起表示：“比销量，我们更在意的是用户口碑。2024，让每一款产品超越期待，做中国手机的质价比之王！”
英文翻译：
News Title: realme Announces 2024 as the Year of Brand Renewal, New Slogan “Make it real”
Keywords: realme, brand renewal, new slogan, user-centric
News Content:
Chinese smartphone brand realme has recently announced that it will define 2024 as the “Year of Brand Renewal” and launched a new slogan, “Make it real.” realme’s CEO and founder Li Bingzhong revealed that the company will reinterpret its brand spirit globally as “Make it real” and place users at the center of its operations.
To showcase this new philosophy, realme has adjusted its brand logo to make it more concise and international. Li Bingzhong stated that realme’s goal is to become a “tech brand that understands young people better.”
In terms of product strength, realme will practice a “high-quality product strategy,” focusing on two major product lines in the Chinese market: the GT series as the “performance king” and the digital series as the “mid-range disruptor.” In terms of technological strength, realme will focus on the scene demands of young people, creating three competitive advantages in performance, imaging, and appearance, and enhancing product competitiveness through the rapid deployment of leading technologies.
Moreover, realme plans to jointly develop “cutting-edge” innovative technologies with more than 30 international first-line technology partners in 2024, significantly increasing R&D investment and talent recruitment. In terms of brand strength, realme will delve deeper into the needs of young groups, creating a participatory and co-creative brand experience.
Xu Qi, vice president of realme, global marketing president, and China president, said, “Compared to sales, we value user reputation more. In 2024, let every product exceed expectations and become the king of quality-to-price ratio in China’s mobile phone market!”
【来源】https://www.ithome.com/0/743/290.htm
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