Le Dao L60 EV Offers “¥1 Upgrade” to Longer Range Battery in BaaS Deal!

作者智能小编

5 月 7, 2025 #IT资讯, #l60ev

90年代的黄河路

Beijing, May 7, 2024 – In a move that could signal a shift in strategy or simply a customer-friendly gesture, Le Dao, NIO’s sub-brand, has quietly reduced the service fee for changing its Battery as a Service (BaaS) subscription plan for the L60 model from 3,000 yuan to a mere 1 yuan. This was discovered through testing by IT Home. The company has yet to make a formal announcement about this significant price reduction.

Previously, Le Dao L60 customers looking to upgrade their BaaS plan would have to pay the 3,000 yuan service fee. Now, for the price of a bottle of water, users can switch plans.

The BaaS Details

For context, the Le Dao L60’s 60kWh BaaS battery rental plan costs 599 yuan per month. The larger 85kWh battery pack costs 899 yuan per month, a 300 yuan premium. This new promotion effectively removes a significant barrier for customers considering the upgrade to the longer-range battery.

Market Context and NIO’s Performance

This news comes as NIO reported strong delivery numbers for April, with 23,900 vehicles delivered, representing a 53% year-on-year increase and a 58.9% month-on-month increase. Within these figures, NIO brand deliveries accounted for 19,269 vehicles, while Le Dao contributed 4,400 vehicles.

Beyond the Battery: New Features and Future Developments

Le Dao has also been actively rolling out new features, including physical keys. Furthermore, NIO Houses are now open to Le Dao and Firefly (another NIO sub-brand) owners. However, the 3D lane-level navigation feature, which the company aimed to develop in collaboration with the Gaode team, is still pending launch.

Conclusion

The reduction of the BaaS plan change fee to 1 yuan is a noteworthy move by Le Dao. While the exact motivation remains unclear, it could be a strategy to boost adoption of the 85kWh battery pack, attract new customers, or simply enhance customer satisfaction. This, coupled with NIO’s strong delivery numbers, suggests a positive trajectory for the company and its sub-brands in the competitive Chinese electric vehicle market. It remains to be seen if this promotion is a temporary offer or a permanent change to Le Dao’s BaaS strategy. Future developments, such as the launch of the 3D lane-level navigation, will be crucial in further enhancing the Le Dao L60’s appeal.

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