Gangwon Province to Host Winter Tourism Promotion Event in Hangzhou, Targeting Chinese Tourists
Chuncheon, South Korea, October 21, 2023 – TheGangwon Provincial Government announced today that it will hold a tourism promotion event in Hangzhou, China, on October 22nd, in collaboration with the Korea TourismOrganization (KTO) Shanghai office. The event, titled “2024 Visit Korea Winter Sports Tourism Festival – Gangwon Special Exhibition,” aims to attract Chinese tourists toexperience the province’s unique winter offerings.
The event will showcase a range of high-end winter tourism products from five ski resorts located in Gangwon Province. Representatives from the provincial government, KTO, and the tourism industry will be presentto introduce these products to potential Chinese visitors.
In addition to the event, the Gangwon Provincial Government is collaborating with the KTO Shanghai office and Ctrip, a leading Chinese online travel agency, to develop and promote winter tourism packages specificallytailored for Chinese individual travelers. The province also plans to partner with Chinese social media influencers to conduct online promotional campaigns.
“We are confident that this event will be a great success in attracting Chinese tourists to Gangwon Province,” said a spokesperson for the provincial government. “We are committed to providing our visitors with an unforgettablewinter experience, and we believe that our collaboration with KTO and Ctrip will help us reach a wider audience in China.”
The event comes at a time when South Korea is actively seeking to attract more Chinese tourists following the easing of COVID-19 travel restrictions. Gangwon Province, known for its stunning mountain sceneryand world-class ski resorts, is well-positioned to capitalize on this growing demand.
References:
- Yonhap News Agency. (2023, October 21). 강원도, 중국 항저우서 겨울 관광 홍보 행사 개최 [Gangwon Provinceto host winter tourism promotion event in Hangzhou]. Retrieved from https://www.yna.co.kr/view/AKR20231021004600004
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