Summary: Facing lukewarm market reception despite a recent $100 price cut, Intel is sweetening the deal for its Core Ultra 7 265K desktop processor by bundling it with 32GB of G.Skill memory and two AAA game titles. This move effectively lowers the processor’s market value while maintaining its listed price.
New York, NY – Intel is taking a creative approach to boost the appeal of its Core Ultra 7 265K desktop processor. Just a week after slashing the price of the boxed version of the Core Ultra 7 265K and 265KF processors by $100, the tech giant is now offering a compelling bundle to entice potential buyers.
According to Videocardz, starting immediately, Intel will include a 32GB G.Skill Flare X5 DDR5-6000 memory kit, valued at $91.99, with every purchase of the Core Ultra 7 265K. But the incentives don’t stop there. Buyers will also receive digital copies of two highly anticipated AAA games: Civilization VII and Dying Light 2 Stay Human: Definitive Edition. These titles carry a combined value of $159.99, with Civilization VII currently priced at 298 RMB on the Steam China store (with no discounts offered yet).
While the Core Ultra 7 265K maintains its listed price of $299, this bundle of freebies significantly reduces its actual market value. This strategy suggests that Intel is looking for ways to make the processor more attractive to consumers without further reducing the official MSRP.
The Bundle Breakdown:
- Processor: Intel Core Ultra 7 265K (List Price: $299)
- Memory: 32GB G.Skill Flare X5 DDR5-6000 (Value: $91.99)
- Games: Civilization VII & Dying Light 2 Stay Human: Definitive Edition (Combined Value: $159.99)
Why This Matters:
This move by Intel highlights the competitive landscape in the desktop processor market. By offering valuable extras, Intel aims to stand out and attract gamers and PC enthusiasts who are looking for the best possible value. It remains to be seen if this strategy will be enough to significantly boost sales of the Core Ultra 7 265K.
Looking Ahead:
The promotion is currently slated to run until July 31st. It will be interesting to observe the market’s response and whether Intel will continue to explore similar bundling strategies in the future. This situation also raises questions about the long-term pricing strategy for Intel’s desktop processors and how they will compete with offerings from rival AMD.
References:
- IT之家: https://www.ithome.com/0/853/404.htm
- Videocardz: (Hypothetical – Source not directly provided but inferred from the article)
Disclaimer: Currency conversions are approximate and based on current exchange rates. Game pricing may vary depending on region and platform.
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