分众传媒与美团于7月11日达成战略合作伙伴关系，这标志着双方将共同加速推进低线城市电梯视频媒体的开发及运营，携手开拓下沉市场的新篇章。此次合作不仅体现了双方对下沉市场潜力的看好，更预示着中国消费市场结构的深刻变化，以及媒体与互联网巨头共同推动经济和文化繁荣的新趋势。
分众传媒作为中国最大的城市户外媒体公司，拥有覆盖全国主要城市的电梯媒体网络，特别是在一二线城市，其广告触达率极高。而美团作为中国领先的本地生活服务电商平台，拥有庞大的用户基础和广泛的业务覆盖，特别是在餐饮、外卖、到店、酒店、旅游等多领域。双方的合作，将结合分众传媒的线下广告优势和美团的线上流量资源，实现线上线下融合，为品牌提供更全面、更精准的营销解决方案。
此次合作的推进，将加速低线城市电梯视频媒体的建设，提升广告投放的效率和效果，同时，也将为品牌提供更丰富的广告形式和内容，满足不同品牌在下沉市场的营销需求。这不仅有利于品牌在下沉市场的拓展，也将促进地方经济的活力，为消费者提供更多优质商品和服务。
分众传媒与美团的战略合作，是媒体与互联网企业共同响应国家乡村振兴战略和促进内需增长的重要举措。双方将通过创新的营销模式，助力品牌下沉，提升消费者体验，共同推动中国消费市场的高质量发展。
此次合作的正式落地，将为分众传媒和美团带来新的增长点，也为广告行业和下沉市场的发展注入新的活力。未来，随着合作的深入，双方有望在更多领域展开合作，共同探索中国市场的无限可能。
英语如下：
News Title: “Focusing on the Submerged Market: Emei Media and Meituan Join Forces”
Keywords: Emei Media, Meituan Collaboration, Submerged Plan
News Content: Title: Emei Media and Meituan Unite, Accelerating the Submerged Market Strategy
On July 11th, Emei Media and Meituan announced a strategic partnership, marking a joint acceleration in the development and operation of elevator video media in lower-tier cities, and the opening of a new chapter in the submerged market. This partnership reflects both parties’ optimistic view of the submerged market’s potential, and signifies profound changes in China’s consumer market structure, as well as a new trend of media and internet giants driving economic and cultural prosperity.
As China’s largest urban outdoor media company, Emei Media boasts a national network of elevator media, particularly in first and second-tier cities, with a high rate of ad exposure. Meanwhile, Meituan, China’s leading local life service e-commerce platform, has a massive user base and extensive business coverage, especially in dining, food delivery, in-store services, hotels, tourism, and more. The collaboration combines Emei Media’s offline advertising strengths and Meituan’s online traffic resources, achieving an integration of online and offline operations to offer brands a more comprehensive and precise marketing solution.
The advancement of this partnership will expedite the construction of elevator video media in lower-tier cities, enhancing the efficiency and impact of ad placements. It will also provide brands with a wider range of ad formats and content, catering to diverse marketing needs in the submerged market. This not only benefits brand expansion in the submerged market but also promotes local economic vitality, offering consumers more high-quality goods and services.
The strategic partnership between Emei Media and Meituan is a significant step in both media and internet enterprises responding to China’s rural revitalization strategy and boosting domestic demand. Through innovative marketing models, they aim to facilitate brand penetration, enhance consumer experiences, and jointly drive high-quality development in China’s consumer market.
The official implementation of this partnership will provide new growth points for Emei Media and Meituan, invigorating the advertising industry and the development of the submerged market. Looking ahead, as cooperation deepens, both parties are poised to explore more areas of collaboration, unlocking the endless possibilities within China’s market.
【来源】http://www.chinanews.com/cj/2024/07-11/10249910.shtml
Views: 5