苹果正在测试一项新的广告服务，该服务将利用人工智能技术自动在App Store中选择最佳位置展示广告。据两位知情人士向Business Insider透露，苹果正在借鉴谷歌和Meta的做法，通过算法来自动优化广告位，为广告客户提供更加精准的服务。
苹果目前已经在其App Store中提供了多种广告位置，包括搜索标签、搜索结果、“您可能也会喜欢”页面，以及“今日”页面。广告客户只需设定预算、每次获取用户的成本目标以及目标受众和国家/地区，苹果的算法就会自动决定如何在这些位置展示广告。
这一新服务的测试已经开始，仅面向一小部分广告客户。如果测试成功，苹果可能会将这一服务扩展到更多的广告客户，进一步提高其广告业务的表现。
英文翻译内容：
Title: Apple Testing AI-Driven Ads in App Store
Keywords: Apple, AI-powered ads, App Store
News content:
Apple is testing a new advertising service that uses artificial intelligence to automatically place ads in the App Store. According to two people familiar with the matter who spoke to Business Insider, Apple is following in the footsteps of Google and Meta by using algorithms to optimize ad placements, offering more precise services to advertisers.
Apple currently offers several ad placements in its App Store, including in search results, “You Might Also Like” pages, and the “Today” page. Advertisers only need to specify their budget, cost-per-acquisition targets, and target audiences and regions, and Apple’s algorithm will determine how to display the ads in these locations.
The new service is currently being tested with a small number of advertisers. If successful, Apple may expand the service to more advertisers, potentially enhancing the performance of its advertising business.
【来源】https://www.ithome.com/0/755/049.htm
Views: 1