【腾讯广告创新实践再升级】在全球范围内享有盛誉的新闻媒体人报道，中国领先的数字营销企业腾讯广告在近日举办的2024腾讯智慧营销峰会上，重磅推出了一站式人工智能广告创意平台——腾讯广告妙思。该平台以腾讯自主研发的混元大模型为核心驱动力，致力于为各行业广告主及创意优化师提供全方位、智能化的解决方案。
腾讯广告妙思通过深度融合机器学习与大数据技术，赋能广告创作者在创意构思、内容生成、设计迭代以及广告审核等关键环节，实现高效自动化操作，显著提升了广告生产和投放的工作效率。广告主和优化师可以借助这一平台打破传统创意思维束缚，实时生成多样化的广告创意，满足不同场景下的个性化需求，进一步增强广告内容的相关性和吸引力。
此次发布的腾讯广告妙思，是腾讯广告持续探索并推动技术创新与营销实践相结合的重要成果，标志着公司在智能营销领域的又一重大突破。作为数字化时代背景下广告行业转型升级的重要推手，腾讯广告妙思将助力更多广告主实现精准营销目标，共同开创智能广告新篇章。
英语如下：
Headline: “Tencent Ads Innovation Unveils ‘Miaosi’ Platform: AI-Driven Creative Thinking Empowers 2024 Wisdom Marketing Summit”
Keywords: Tencent Ads, Miaosi Platform, AI Creative Thinking
Content: Renowned global news media professionals report that China’s leading digital marketing company, Tencent Ads, has made a significant leap in innovation during the recently held 2024 Tencent Wisdom Marketing Summit by unveiling its all-in-one artificial intelligence advertising creative platform – Tencent Ads Miaosi.Powered by Tiangong, Tencent’s self-developed large-scale language model, this platform aims to provide comprehensive and intelligent solutions for advertisers and creative optimizers across various industries.
Tencent Ads Miaosi fuses machine learning and big data technologies seamlessly, enabling广告 creators to streamline key processes such as ideation, content generation, design iteration, and ad review through efficient automation. This has significantly boosted work efficiency in广告 production and deployment. Advertisers and creatives can now break free from traditional thinking constraints and generate diverse ad concepts in real-time, catering to personalized needs in different scenarios, thereby enhancing the relevance and attractiveness of ad content.
The launch of Tencent Ads Miaosi represents a crucial milestone in Tencent Ads’ continuous exploration of integrating technological innovation with marketing practices, marking another major breakthrough in the field of smart marketing. As an important catalyst for the transformation and upgrading of the advertising industry in the digital age, Tencent Ads Miaosi will empower more advertisers to achieve precise marketing objectives and together usher in a new chapter of intelligent advertising.
【来源】https://36kr.com/newsflashes/2598672223173504
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